Pricing your services as a Virtual Assistant can be difficult, but you want to make sure you get it right to avoid any hiccups or regrets in the future. 

It is a common mistake amongst VAs to undercharge their services because of low confidence or simply not knowing how to communicate the value of their services.

Sounds like you? Well, you need to avoid undercharging no matter what.

If you offer your services at $10 an hour, you’ll get treated accordingly. People will want to get the best “bang for their buck” and won’t respect your time as much.

Undercharging will have you stuck with a stagnant business. Your time will be stretched thin, and clients coming in will not value your work.

Do not be a discount service.

Read on to learn why you shouldn't under charge as a Virtual Assistant business owner.

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Here are 3 main reasons that will convince you to avoid undercharging:

1. Nightmare Clients

Imagine you are in talks with a prospect, and you are really hoping to close this deal.

So you undercharge for your services so you don’t lose them.

You may get the client, but you will probably find they are not an ideal client; they may just be your worst nightmare!

They don’t value you, your offerings, or your time. You end up working long hours and get completely burnt out. The worst part is you don’t even make the revenue that you deserve.

Remind yourself that working for anyone and undercharging for the sake of getting a client is NOT okay!

Instead, look for ideal clients and charge the rates you KNOW you deserve.

Save yourself from client nightmares and ensure sustainable VA Business growth.

Want to know how to find your ideal client? Read about it in this blog post.

2. You will start resenting your work.

So you undercharged and landed the client.

Everything is going great, and there are no red flags of the client being not-so-ideal for your business.

You feel undercharging was a smart move for the sake of getting a client.

Then what’s wrong with undercharging?

You may get the client, and they could be the sweetest client in the world, but you may end up resenting your work if you do not raise your prices at least once you start achieving results.

Your skill and comfort grow as you work so your rates should too.

If you keep serving your best work and getting better at what you do without raising your charges you could sabotage your business in the long term.

Not seeing a linear growth in your business revenue with time will be discouraging.

This is dangerous for the sustainability of your VA business.

Resenting your work will only make your business go downhill.

You may even end up losing the client.

Instead, value your work and charge your worth.

The key is to charge what makes you FEEL good.

Build Your Virtual Assistant Business Bootcamp provides strategies for overcoming the urge to undercharge.

Get a complete guide for the tricky business of pricing your services as a new VA inside the course.

3. When you undercharge, you are devaluing the market for VAs.

Supply and demand, right?

Well, there is still a baseline for what the work you do is worth.

It’s easy for new VAs to struggle and confuse themselves over the pricing of their services because they feel like they don’t have enough experience under their belt or the skills to charge rates needed to make their business succeed.

You need to know that the services you are providing are valuable to the people in need.

Each task that you do has to be paid for fairly. After all, as a Virtual Assistant Business owner, you are considered an independent contractor. That means saving for and paying taxes!

So when you are setting your rates make sure you factor in the expenses for running your business and taxes.

The biggest reason not to undercharge is that your take-home rate must be enough for you to live off of, especially if you are planning to have your VA business be your main source of income.

Remind yourself: You HAVE the skills and experience people are willing to pay for!

To Learn about what to do to raise your rates read What to Do To Start Charging More as a VA.

Pin this post to your business planning board on Pinterest and by the way, I created this Calendar Template to help you manage tasks each week to keep you on your way to your first client!

I would also love to see you in Build Your Virtual Assistant Business Bootcamp before the price goes up this Fall 2022! Click below to learn more.